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   State by State Guide: Insurance Book List: B:


Basic Concepts of Accounting and Taxation of Property/Casualty Insurance Companies
by Sean Mooney, Larry Cohen, Addison Shuster

Beyond Managed Care: How Consumers and Technology Are Changing the Future of Health Care (Jossey-Bass Health Care Series)
by Dean C. Coddington, Elizabeth A. Fischer, Keith D. Moore, Richard L. Clarke

"An enlightening, challenging, and eminently readable guide to the future of health care, with expert insights into how health care professionals can prepare now for the extraordinary changes soon to come.

"This book identifies and assesses key factors most likely to influence the market for health care services, and shows providers what adjustments they can make to thrive in this fast-changing field. The authors lucidly analyze the past, present, and future dynamics of the health care marketplace. They explore the factors driving health care costs, changes in the way health decisions are made, risk management, financing models, regulatory trends, and more, giving health care professionals just the information they need to prepare for the next stage in the evolution of the health care system."

The Blues: A History of the Blue Cross and Blue Shield System
by Robert M., Jr Cunningham, Rosemary A. Stevens

From The New England Journal of Medicine, December 3, 1998
"In this era of intense market-driven competition among health plans, with nonprofit organizations becoming less distinguishable from their for-profit counterparts, it is easy to forget the origins of private health insurance in the United States and the early notions of prepayment that accompanied them. The birth of the Blue Cross organization and its strong commitment to community service are recounted in The Blues... The book, by a father-and-son team, is a comprehensive and balanced account of the Blue Cross organization, from its inspired beginnings under Justin Ford Kimball at Baylor's University Hospital in 1929 to its present-day role as a major force in American health care..."

Reviewed by Alan B. Cohen, Sc.D.
Copyright © 1998 Massachusetts Medical Society. All rights reserved. The New England Journal of Medicine is a registered trademark of the MMS.

Building a Successful Insurance Agency: The Four Essential Steps
by Troy Korsgaden

"The Power Series for Insurance Agent Success

  • Tape 1 Designing a High Performance Operation
  • Tape 2 Conducting a Powerful Annual Review
  • Tape 3 Dynamic Life Marketing Program
  • Tape 4 Agency Contact Representative Revised

"Identifies the key ingredients to build and manage a more successful agency. The program is presented in an easy-to-use, on-the-go format. The objective of the program is simple - to help you build a more dynamic, successful, profitable agency."

Business of Insurance: A Comprehensive Introduction to Insurance
by Terry C. Lowe

"Welcome to the Insurance Industry!

"This booklet provides an overview of the insurance business and examines the meaning, character, organizations, products, and functions of the industry. After studying the booklet, the reader can expect to have attained general knowledge of how insurers operate.

"Many people in various jobs participate in the development, issuance, and sale of insurance products. This introduction to insurance will aid the reader in understanding the diversity of these cooperative activities and the ways that they help to protect consumers from various types of financial loss.

"The educational staff of the Health Insurance Association of America (HIAA), together with the association colleagues and industry people who contibuted to the development of this booklet, hope that it will stimultate interest in the insurance business, encourage further study about the field, or mark the beginning of a rewarding career in an exciting and changing industry."



 

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